Ensuring your target audiences understand your organisation’s real impact
Across the world, Public First is trusted to help tell the impact story of global brands like Google because we take a radically different approach to traditional economics consultancies. From Germany to Nigeria to the UAE, we help organisations explain how their work contributes to the economic and social wellbeing of their market.
We take your stories as seriously as we take your numbers. Economic and social impact reports must be written for external, non-specialist audiences – not just those with a pre-existing interest in a particular organisation or sector.
Our People
CEO; former policy advisor to three Prime Ministers
Partner; Head of Economics and International.
Partner; head of research; polling and behavioral research expert
We know what it’s like to be on the receiving end of lobbying – and we know what works and what does not. Too often, we were presented with content that was unintelligent or unintelligible, or that consisted of big numbers that no one really understood the implications of. Often it fell into a trap: neither memorable enough to impress a politician, nor academically credible enough to convince a real expert.
There is a better way. We create insight and content that is persuasive. We look to find the best way to measure whatever it is that makes your organisation unique. We use that data to tell a coherent story, focused on people’s priorities, backed up by a credible, peer reviewed methodology.
We don’t do cookie-cutter. Every project is bespoke, and we are extremely flexible in how we work. We don’t think you are buying an unchangeable plug-in model – you are buying our ability to think through a problem, how to measure it, and how to present it.
Our Reach
Public First has worked to support brands and institutions across the globe to demonstrate their impact.
Public First pioneered a new kind of impact report for Google UK. Facts on GVA and jobs are hard to remember and absorb, so we combined polling, economic modelling, compelling case studies and innovative new measures of consumer surplus to create a new range of statistics bringing to life just how important Google is for the UK market.
Opinion research is often the ultimate measure of an organisation’s impact on their market and transforms impact reporting. In Google’s case, we found that “people would rather lose access to their car than Google Search”. Politicians remember this and repeat it. The people who have been able to grow their businesses through Google were front and centre when the report was launched.
We also created constituency level data, presented on an interactive map so that politicians and those around them understood Google’s impact on the electorate –the people they care about most.
We are now repeating this in 30 markets for Google across Europe, the Middle East, Africa and America.
YOU’LL LOVE IT.
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