Public First

Our Team

Neil Clithero

Peter Lyburn

Rachel Wolf

CEO; former policy advisor to three Prime Ministers

Brendan May

Jonathan Dupont

Partner; Head of Economics and International.

Seb Wride

Partner; head of research; polling and behavioral research expert

Pandora Lefroy

Liam O’Keefe

Our Services

We bring together different specialisms to help build the evidence base demonstrating your impact.

Data

Economic modelling

Economic and social impact

Forecasts

Opinion Research

Polling

Focus groups

Segmentation

Immersive Research

Policy

Policy design

Literature reviews

Workshops and roundtables

Communications

PDF and HTML report design

Animation and video

PR and media support

Our Reach

Public First has worked to support brands and institutions across the globe to demonstrate their impact.

Data

“40% of Dashers say they would not choose an alternative way to replace this income were it to go away.”

– The impact of DoorDash in the United States in 2023, Public First, 2023

Working with DoorDash, we looked at how the platform supports significant economic activity, provides flexible earning opportunities to millions of Dashers, and extends the reach of local businesses of all sizes.

Using AI to Help Tackle Future Challenges

“In total, we estimate that these tools could create over £400 billion in value for the UK economy by 2030.”

– Google’s Economic Impact, Public First, 2023

Over the last couple of years, we have worked with Google in over 20 markets to quantify the impact of their products across Europe, North America and the Middle East.

“The next generation of €1billion+ companies are as likely to be created in the automotive, energy, or construction sectors as they are making a new social network or photo sharing website”

– Unlocking Europe’s Digital Potential, Public First, 2022

We constructed new economic modelling and conducted polling of over 6,500 consumers and 7,000 businesses across nine EU member countries to explore the role cloud computing can play in unlocking the EU’s digital ambitions.

Productivity across industries (£ per hour)

“Pfizer’s Sandwich site generates £212 million in additional tax revenues for the government, enough to fund an additional 3,730 nurses for the NHS.”

– The impact of Pfizer’s Sandwich site in the UK, Public First, 2020

For Pfizer, we looked at the impact of their site in Sandwich – leading on important research, attracting talented workers and boosting the local economy.

“The next generation of €1billion+ companies are as likely to be created in the automotive, energy, or construction sectors as they are making a new social network or photo sharing website”

– Unlocking Europe’s Digital Potential, Public First, 2022

“According to Asia-Pacific riders, Uber has brought the most significant transport innovation they have experienced in the last decade.”

– The Impact of Uber in the Asia-Pacific, Public First, 2022

We studied Uber’s impact across Australia, Bangladesh, Hong Kong, India, Japan, New Zealand, Sri Lanka and Taiwan. Using data from newly commissioned surveys of over 8,000 consumers and 7,000 driver and delivery-partners across the eight markets Uber or Uber Eats operates in, we sought to better understand the impact Uber was having for families, communities, drivers and restaurants.

In 2021, Uber unlocked an estimated US$25 billion in economic value for the economies of the Asia-Pacific markets it serves

Using AI to Help Tackle Future Challenges

“In total, we estimate that these tools could create over £400 billion in value for the UK economy by 2030.”

– Google’s Economic Impact, Public First, 2023

Over the last couple of years, we have worked with Google in over 20 markets to quantify the impact of their products across Europe, North America and the Middle East.

“9,340 hours of volunteering carried out by the University of Canterbury Student Volunteer Army in 2021”

>We were commissioned by the University of Canterbury New Zealand to export our own impact model of the civil and social impact of universities in the UK, to New Zealand. We designed and delivered both a public facing report and a private strategy note about the next stage of UCs development. The headline findings from the public report has been incorporated into UCs marketing and branding, and is visible all over Christchurch, and was also praised at a reception by the New Zealand High Commissioner to the UK, former NZ Leader of the Opposition Hon Phil Goff.

Policy

Windsor Works

“We need more good news stories. Windsor proper has a reputation as a blue collar and labour-focussed town, but there’s a Lot of start-ups and innovation. The Lifestyle on offer is really good compared To the rest of Canada, but we’re not telling that story enough, and people aren’t willing To stay here.”

– Windsor Works: An economic development strategy for the city’s future growth, Public First, 2020

Windsor is a city of strength and opportunity, but also one that faces historic challenges. This report proposes a strategic direction for the City of Windsor to reject complacency, seize on new opportunities, and grow the regional economy for the decades ahead.

“9,340 hours of volunteering carried out by the University of Canterbury Student Volunteer Army in 2021”

Windsor Works

– Windsor Works: An economic development strategy for the city’s future growth, Public First, 2020

“Over the next decade, the automotive industry will go through the most fundamental transformation since its creation – and the UK risks falling behind”

– Full Throttle: Driving UK Automotive Competitiveness, Public First, 2021

This new, independent report, commissioned by SMMT and written by Public First, looked at the potential impact of the switch to low carbon vehicles on the UK’s automotive industry.

“THIS REPORT PROVIDES A COMPREHENSIVE, CAREFULLY EVALUATED, AND HIGHLY LOGICAL PACKAGE OF ECONOMY-WIDE AND SECTORAL POLICY OPTIONS TO IMPLEMENT AMBITIOUS GOALS FOR PROGRESSIVELY DECARBONISING THE UK ECONOMY”

– Ian Parry, Principal Environmental Fiscal Policy Expert, International Monetary Fund

Working as the secretariat for the Zero Carbon Commission, we helped bring together their research, and created an interactive tool to show the impact of different types of carbon charge on ordinary households.

The Impact of Carbon Charge in the UK

“We are working with Pearson to design the details of a proposed regulatory change on curriculum and assessments.

This includes detailed policy work; modelling of the potential implications across the country in terms of school results; and policy roundtables with key organisations and individuals to help design the policy from an implementation point of view. This will directly influence the final design and subsequent roll out by the government.